The weatherproof notebook made from nautical chart paper.
LEUCHTTURM1917 has developed Outlines, a new outdoor edition of notebooks that can be used out in the open air to write notes and jot down thoughts, no matter what the weather is like.
The extraordinary thing about these notebooks is the weather-proof paper. The paper was developed by a German paper mill for the production of nautical charts. Ships throughout the world are equipped with nautical charts printed on this paper. To combat the rough meteorological conditions at sea, this paper consists of special properties that also make the notebooks in the “Outlines” series weatherproof. The paper is not coated, meaning that the paper can absorb colours and ink just like premium writing paper. However, the special process makes the paper weatherproof. Consequently, paper that becomes wet retains its stiffness, and a pencil can still be used to write on it. Even under severe weather conditions, it is possible to jot down notes which remain legible – guaranteed! The soft yet very durable and water-repellent cover makes the Outlines notebooks virtually indestructible. Whether you happen to be out in the rain or in a storm, whilst sailing, hiking, fishing or gardening, down at the beach or up in the mountains – the Outlines notebook still proves its worth whatever the weather throws at you.
The Outlines notebook also features useful details such as a world time map and a conversion table for international units of measure. It goes without saying that the notebooks in the Outlines Edition also feature details that are synonymous with the LEUCHTTURM1917 brand: two bookmarks, index, numbered pages, pocket in the back inside cover and a set of stickers for the cover. This edition is available as a paperback (B6+) with dotted ruling. The soft cover, which is available in Signal Orange or Walden Green, is made of particularly robust material, and comes with 89 numbered pages featuring 150 gsm nautical chart paper that does not absorb water.
An accompanying marketing campaign has been developed by LEUCHTTURM1917 for the launch of the Outlines Edition. A store window concept and POS measures stage the perfect product presentation. Various digital activities such as a social media and influencer campaign as well as performance marketing measures will round off the campaign.
About LEUCHTTURM1917: Founded in 1917, the LEUCHTTURM Group now looks back on over 100 years of experience in the production of high-quality stationery. Marked by the love for the product, for high performance details, excellent quality and a diversity of colours, LEUCHTTURM1917 stands for a clear design language that has received numerous awards. At LEUCHTTURM1917, we are driven by the conviction that writing by hand is thinking on paper. Thoughts grow into words, sentences and pictures. Memories become stories. Ideas are transformed into projects. Notes inspire insight. We write and understand, learn, see and think – by hand.