Herzog & de Meuron in Geneva, finally!

A flagship for Lombard-Odier

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The ski area’s architects

Téléverbier celebrates 75 years of history

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The wonder of floristry

Finesse and childhood dreams

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Tristan Carbonatto

A gourmet occupation

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At the watchmakers’ table

In praise of precision

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A parade of beautiful cars

Alpine picnics and concours d’élégances

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New age nomadism

Catch your breath, at 1,600 m in altitude

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Forever Young

The 1,001 lives of Max Büsser

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Europa Star

Watchmaking heritage

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Patrouille des Glaciers 2026

The heroes route

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Summer 2026

Summer 2026

helvet is a modern portrait of Switzerland, shaped by beauty and craftsmanship.

Watchmaking precision, the strength of the mountains, the boldness of design, the taste of chocolate and the energy of a country looking to the future. A signature that embodies Swiss luxury, authenticity and savoir-faire, balancing tradition and modernity.

While summer still keeps its distance, Switzerland slowly begins to shift in atmosphere. From Geneva to Crans-Montana, two visions of the season already begin to emerge — shaped by urban elegance, alpine light and a sense of escape.

Just a little longer, the new editions will be revealed very soon.

News

Legend Diver 59
Legend Diver 59
Longines
Zimmerli redefines private luxury
Zimmerli redefines private luxury
with a heritage-led rebrand
The Verbier Festival presents its first virtual reality experience
The Verbier Festival presents its first virtual reality experience
In partnership with Cybel'Art (Virtual Hall®)
Resort 2026 Collection
Resort 2026 Collection
Loro Piana

Portfolios

Guillaume Cottancin

Building an appetite through photography

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Tanguy Henrijean

Pour l’amour du ski freestyle

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Loïc Froidevaux

A fully immersed photographer

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Pascal Gertschen

Focus on the Matterhorn

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Melody Sky 2023

A touch of wonder in a brutal world

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Emily Shaw

The magic of winter

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Fabio Zingg

Landscape photographer

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Marco Schnyder

Passionate about Valais

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Patrick Güller

Master of beautiful light

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Joni Hedinger

Sights set on the Swiss Alps

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Trends

Orphéon
Diptyque
Orphéon
Black Bay Ceramic
Tudor
Black Bay Ceramic
Tour One M3
JBL
Tour One M3
Cloudrock Mid Waterproof
ON
Cloudrock Mid Waterproof

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