The art of the long game

Stories of charcuterie

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Eclectica

Picnics and fine bodywork

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With one eye on the mountain

The prettiest alpine tables

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Geneva’s Jet d’Eau

The city’s signature

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Tiffany Arafi

A proud Crans-Montana ambassador

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The High Plateau’s funicular

The railway celebrates 115 years

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Freewheeling across the High Plateau

Crans-Montana: Switzerland’s mountain biking capital

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Tudor

The first century

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Jolanda Neff

An unwavering passion

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Dive into music at Genève-Plage

The Orchestre de la Suisse Romande (OSR) brings summer to life

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Summer 2026

Summer 2026

helvet is a modern portrait of Switzerland, shaped by beauty and craftsmanship.

Swiss watchmaking precision, majestic mountains, bold design, fine chocolate and the energy of a country looking ahead. A signature that embodies luxury, authenticity and Swiss craftsmanship, where tradition meets modernity.

Summer reveals a different side of Switzerland. From Geneva to Crans-Montana, two destinations, two distinct atmospheres and one shared sense of elegance come together throughout our new editions, inviting you to experience the season from a fresh perspective.

Discover the new summer editions of Geneva and Crans-Montana.

News

Thriston Lawrence wins The OMEGA Masters 2026
Thriston Lawrence wins The OMEGA Masters 2026
in Crans-Montana
Geneva Watch Days 2026
Geneva Watch Days 2026
A Record-Setting Edition Powered by Watch Enthusiasts!
A footpath through wide open spaces
A footpath through wide open spaces
Wildstrubel by UTMB®: an endurance challenge in the heart of the Alps
Bentley Continental GT Convertible S
Bentley Continental GT Convertible S
Grand Touring, Open to the Sky

Portfolios

Loïc Froidevaux

A fully immersed photographer

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Pascal Gertschen

Focus on the Matterhorn

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Tanguy Henrijean

Pour l’amour du ski freestyle

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Marco Schnyder

Passionate about Valais

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Fabio Zingg

Landscape photographer

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Joni Hedinger

Sights set on the Swiss Alps

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Emily Shaw

The magic of winter

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Melody Sky 2023

A touch of wonder in a brutal world

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Guillaume Cottancin

Building an appetite through photography

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Patrick Güller

Master of beautiful light

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Trends

Code 11.59
Audemars Piguet
Code 11.59
Ambre Levant
Louis Vuitton
Ambre Levant
Baby Veneta
Bottega Veneta
Baby Veneta
Oyster Perpetual 41
Rolex
Oyster Perpetual 41

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