
Spring 2025
What’s in a name? In the case of helvet — an entire nation’s spirit. helvet is Switzerland. It embodies the soul behind Swiss-made and Swissness.
helvet, it is the soul of an entire country. It is the precision of a watch movement, the majesty of the peaks, the free spirit of freeride, the sweetness of chocolate. It is also the subtle elegance of innovation, a drive towards a sustainable future, and a deep connection to a preserved, stable, and unique land. helvet reveals itself through a high-quality magazine, a space dedicated to exploring excellence, authenticity, and craftsmanship. It is a promise of refinement, an invitation to discover the richness of our world. helvet, it is a brand, an imprint, a recognition.