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Summer 2025
What’s in a name? In the case of helvet — an entire nation’s spirit. helvet is Switzerland.
The new Summer 2025 editions are now available.
They celebrate two Swiss icons — the timeless charm of Geneva and the relaxed elegance of Crans-Montana — each to be discovered in its uniqueness, yet united by the same summer spirit. From the peaceful softness of the shores of Lake Geneva to the silent freedom of the alpine summits, this season invites you to slow down, fully immerse yourself in the moment, and delicately savor what each place has to offer. A summer to live with grace, wherever you are.
Musical events and golf
When mountain peaks echo with the great classics
Breitling unveils the Erling Haaland Signature Chronomat
An icon with star power
It’s 23
Riverside cocktails and local cuisine with character
Europe’s longest race on gravel
780 kilometers of effort and breathtaking landscapes
Ferm Living
Rico Divan
Hamilton
Khaki Field Mechanical Zermatt Edition
Hermès
Job Loafers
Ami Paris
The Ami De Cœur Zipped Jacket
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