
Summer 2025
What’s in a name? In the case of helvet — an entire nation’s spirit. helvet is Switzerland.
The new Summer 2025 editions are now available.
They celebrate two Swiss icons — the timeless charm of Geneva and the relaxed elegance of Crans-Montana — each to be discovered in its uniqueness, yet united by the same summer spirit. From the peaceful softness of the shores of Lake Geneva to the silent freedom of the alpine summits, this season invites you to slow down, fully immerse yourself in the moment, and delicately savor what each place has to offer. A summer to live with grace, wherever you are.