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Summer 2026
helvet is a modern portrait of Switzerland, shaped by beauty and craftsmanship.
Swiss watchmaking precision, majestic mountains, bold design, fine chocolate and the energy of a country looking ahead. A signature that embodies luxury, authenticity and Swiss craftsmanship, where tradition meets modernity.
Summer reveals a different side of Switzerland. From Geneva to Crans-Montana, two destinations, two distinct atmospheres and one shared sense of elegance come together throughout our new editions, inviting you to experience the season from a fresh perspective.
Discover the new summer editions of Geneva and Crans-Montana.
A new cyclosportive event
A two-wheeled challenge for every level
The Tour de France in Geneva
The world’s greatest peloton arrives on the shores of Lake Geneva
Vertigo
Aerial routes overlooking Valais’ finest peaks
A digital hive
Digital innovation takes root on the city's doorstep
Hermès
Lip Care Duo
Brunello Cucinelli
Technical Cotton Poplin Dress With Dazzling Seabed Embroidery
Patek Philippe
Nautilus 5810/1G-001
The CHANEL Radiance Ritual
Where Skincare Meets Luminous Makeup
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