With one eye on the mountain

The prettiest alpine tables

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Freewheeling across the High Plateau

Crans-Montana: Switzerland’s mountain biking capital

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Jolanda Neff

An unwavering passion

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Tiffany Arafi

A proud Crans-Montana ambassador

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The High Plateau’s funicular

The railway celebrates 115 years

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Tudor

The first century

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Eclectica

Picnics and fine bodywork

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Geneva’s Jet d’Eau

The city’s signature

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The art of the long game

Stories of charcuterie

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Dive into music at Genève-Plage

The Orchestre de la Suisse Romande (OSR) brings summer to life

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Summer 2026

Summer 2026

helvet is a modern portrait of Switzerland, shaped by beauty and craftsmanship.

Swiss watchmaking precision, majestic mountains, bold design, fine chocolate and the energy of a country looking ahead. A signature that embodies luxury, authenticity and Swiss craftsmanship, where tradition meets modernity.

Summer reveals a different side of Switzerland. From Geneva to Crans-Montana, two destinations, two distinct atmospheres and one shared sense of elegance come together throughout our new editions, inviting you to experience the season from a fresh perspective.

Discover the new summer editions of Geneva and Crans-Montana.

News

The Bcge Tour du Léman rowing race sets off saturday
The Bcge Tour du Léman rowing race sets off saturday
for 160 km of endurance
Air France wins World’s Best First Class
Air France wins World’s Best First Class
at the 2026 Skytrax World Airline Awards
The iconic delicacies of Café Sacher
The iconic delicacies of Café Sacher
arrive at the Bar of Beau-Rivage Genève
Swatch celebrates the 15th anniversary of the Swatch Art Peace Hotel
Swatch celebrates the 15th anniversary of the Swatch Art Peace Hotel
with a special collection

Portfolios

Guillaume Cottancin

Building an appetite through photography

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Emily Shaw

The magic of winter

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Marco Schnyder

Passionate about Valais

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Tanguy Henrijean

Pour l’amour du ski freestyle

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Pascal Gertschen

Focus on the Matterhorn

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Melody Sky 2023

A touch of wonder in a brutal world

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Loïc Froidevaux

A fully immersed photographer

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Joni Hedinger

Sights set on the Swiss Alps

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Patrick Güller

Master of beautiful light

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Fabio Zingg

Landscape photographer

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Trends

PRX Quartz Chronograph
Tissot
Prx Quartz Chronograph
Highland Longsleeve Shirt Men
Mammut
Highland Longsleeve Shirt Men
Code 11.59
Audemars Piguet
Code 11.59
Ambre Levant
Louis Vuitton
Ambre Levant

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