The art and life of the Cervo
A hotel ingrained in tradition and commitmentRead more
The Monte Rosa Hut
Pure as “Rock Crystal”Read more
Schönegg & National
A beautiful family portraitRead more
Something for every palate in VerbierRead more
Matterhorn ski paradise
The essence of skiingRead more
An ever-changing ski resort
4 Questions for Laurent Vaucher, CEO of TéléverbierRead more
Zermatt’s Bergbahnen keeps watch over the mountain
Interview with Markus Hasler, CEORead more
Verbier — with a capital W
A hotel that’s refined yet bold, much like VerbierRead more
Backstage Hotel The one and only
An Alpine refuge that’s a far cry from traditionalRead more
The 4 Vallées, for all tastes and levelsRead more
Living the High Life
What’s in a name? In the case of helvet — an entire nation’s spirit. helvet is Switzerland. It embodies the soul behind Swiss-made and Swissness. It’s a tribute to all that this great country has done and will do.
helvet is the genius of watchmaking, the unparalleled beauty of the mountains, the thrill of freeriding, the taste of chocolate, the hope for a green future, and the vision of Switzerland as an oasis in a turbulent world. helvet is a promise of fulfilment, quality, luxury, and authenticity. It is a symbol of our know-how and our ability to pass that on.
helvet is a rally cry for celebrating everything the country is doing, embodied under a single brand name. helvet is Switzerland. Its logo unites the hashtag and the Swiss cross, a union of today’s digital era and the traditions that make us who we are.