Summer 2024
What’s in a name? In the case of helvet — an entire nation’s spirit. helvet is Switzerland. It embodies the soul behind Swiss-made and Swissness.
Geneva in the summer is like an alpine version of a seaside resort. It’s chic yet relaxed, with long walks through gorgeous countryside and along the water that inspire taking deep breaths of fresh air. Where else can you have the lake, beach, mountains, and vineyards all in the same place? Spending time in Geneva is a privilege... and everyone here knows it.