Dom Pérignon reveals a new facet of its new creative chapter

As part of this new chapter, seven iconic creators – Zoë Kravitz, actor, director, writer, and producer; Clare Smyth, three-Michelin-starred chef; Tilda Swinton, artist; Alexander Ekman, dancer and choreographer; Takashi Murakami, contemporary artist; Anderson .Paak, artist, producer, and director; and Iggy Pop, musician, singer, actor, and radio presenter – each a defining force in their field, actively shape Dom Pérignon’s new creative chapter and experiences, infusing it with their distinct perspectives.

Among them, Dom Pérignon has invited Takashi Murakami to design two limited editions for the 2025 season: one for Dom Pérignon Vintage 2015 and one for the launch of Dom Pérignon Rosé Vintage 2010, as well as an Uber piece. This artistic encounter perpetuates the Maison’s creative dialogue with visionary artists and reaffirms its commitment to artistic exploration, hybridity, and unclassifiable paths.

An encounter at the crossroads of tradition and the drive for invention
Dom Pérignon Chef de Cave Vincent Chaperon and creative visionary Takashi Murakami both envision their creative practice as an encounter between historical mastery and a relentless pursuit of innovation.

They do not envision tradition as an aesthetic model fixed in time, nor as something anchored in an immutable place. Instead, they understand tradition as a gesture of transmission through time and across space.

“Through my collaboration with Dom Pérignon, I wanted to express a form of time travel. My goal is to remain relevant in 100 or 200 years and to transcend time. When the label has aged, and I am gone, and my children are gone, I hope that people of the future, when they see it, will reimagine 2025 in their own minds.” — Takashi Murakami

In praise of creative heritage
Masters of traditional artistry, Dom Pérignon and Takashi Murakami dive deep into their cultural heritage to continually push the boundaries of creation.

With his Superflat distinctive visual language, Takashi Murakami reframes the codes of classical Japanese art, such as two-dimensionality, minimal lines, the balance between saturation and emptiness, through the lens of contemporary culture – manga, consumerism and digital flatness. Seeing heritage as a living force, a foundation to be questioned, revisited, and reinvented, Superflat offers both homage and playful critique.

Behind his smiling flowers lies a complex poetics: one that questions the loss of depth in a world increasingly dominated by surface. As is the Japanese tradition of ukiyo-e, the super-flatness becomes a more truthful, immediate way to capture lived experience through suggestion rather than illusion. These principles endure in Murakami’s stripped-back lines and hyper-saturated compositions, which resonate with powerful emotional charge, intensity and witty contradictions.

Dom Pérignon’s creative process echoes this logic. Each Vintage expresses the Maison’s deep historical mastery, but never as repetition. Instead, it is the search for a new harmony, a new tension. Like Superflat, it distills meaning through restraint: paring down to the essentials, only to amplify them. The result is not minimalism, but a form of plenitude that privileges emotion, sensation, and presence.

Dom Pérignon and Murakami both seek to move beyond representation, and operate through the senses, inviting slow discovery rather than instant consumption. Like Murakami’s work, Dom Pérignon’s Vintages unfold through a language of texture, rhythm, tension, evoking the invisible, the intangible, the deeply felt.

In this shared vision, tradition is never a museum of fixed codes, but a viewpoint for new expressions, a space for transmission, always updated, intensified, and projected forward.

Nature as eternal creation
For both Dom Pérignon and Takashi Murakami, nature’s primal value resides far beyond pure aesthetic representation and beauty. Nature is a vital principle.

In Dom Pérignon’s creative philosophy, it is the starting point and the medium: grapes, terroir, climate, human precision, everything is orchestrated to translate raw matter into emotion. Each Vintage is a unique interpretation of this living environment, shaped by balance, intuition, and transformation.

Murakami’s approach is driven by a similar spirit. Nature in his work does not take the shape of realistic flora or fauna. Instead, it manifests as a hyper-synthetic, emotionally charged world made of flowers with oversized cartoon faces, creatures that seem to emerge from dreams, myths, or anime. His visual ecosystem is populated with playful yet unsettling figures: joyful hybrids that blur the line between natural and artificial, innocence and excess.

Works like Flower Ball (2002) or Mr. Dob (from 1992 onward) embody this tension. At first glance, they seem purely decorative. But beneath their glossy surfaces lies a deep meditation on transformation - a theme also rooted in ancestral Japanese knowledge, where impermanence and change are not feared, but celebrated. Life is movement. Nature is not a fixed scene, but a sequence of metamorphoses.

The 2025 limited edition brings these visions together. The design, shaped by Murakami’s visual universe, offers a saturated, dreamlike reinterpretation of nature. The floral motifs, vibrant colours, and unexpected volumes echo the explosive force of life, not as it appears, but as it transforms. Here, Dom Pérignon’s timeless codes meet Murakami’s dynamic surfaces. The result is a creation that bridges the natural and the supernatural, the ritual and the pop, the restrained and the wildly expressive.

This creative collaboration honours Dom Pérignon and Takashi Murakami response to vitality, creation and artistry in full resonance with what pulses, shifts, and reinvents itself, again and again.

Dom Pérignon x Takashi Murakami: Joyful creativity in motion

Two limited editions for Dom Pérignon Vintage 2015 and the first-ever release of Dom Pérignon Rosé Vintage 2010

The creative dialogue between Dom Pérignon and Takashi Murakami takes form in two limited editions imagined for the 2025 year-end season. Murakami’s iconic smiling flowers – emblematic of his expressive universe since his earliest works – are at the heart of these exclusive designs.

Murakami’s bold visual language infuses Dom Pérignon’s minimalist aesthetic with striking contrasts and playful intensity.

The dark, elegant coffrets and bottles are reimagined through the unexpected emergence of vivid, kawaii motifs drawn from Murakami’s Superflat aesthetic. The flowers appear like lively cartoon characters – dreamlike figures of a nature in constant, vibrant blossoming.

They create poetic tension where refinement meets exuberance, striking a harmony between simplicity and radiance, sophistication and whimsy – uniting Dom Pérignon’s timeless elegance with Murakami’s spirited imagination. On the bottles, the traditional vineyard imagery featured on the Dom Pérignon shield gives way to a fantastical flowered landscape – a flourishing garden symbolizing the organic blossoming of this creative dialogue. On the coffrets, the shield is framed by Murakami’s vibrant flowers, blooming in jubilant profusion. Placed side by side, the coffrets form a modular floral tableau, inviting collectors to engage, assemble, and extend the experience beyond the bottle.

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