Instax WIDE 400

In an age of infinite digital scrolls and fleeting snapshots, the Instax WIDE 400 by Fujifilm offers something radically different: a tangible, imperfect, and precious fragment of time. As the latest in a cult series, this instant camera embraces the WIDE format, twice the size of the classic Instax Mini, to capture larger-than-life moments—literally.

Its design is minimal yet nostalgic, and it’s remarkably easy to use. The camera features auto-focus, intelligent flash, and a rotating mechanical self-timer that makes group shots a breeze. A small built-in mirror helps frame selfies with ease. A removable base strap lets you keep it steady for more composed shots.

But more than the specs, it’s the ritual of photography that captivates: aim, click, wait… and hold a real, physical image in your hand—generous in size, soft in tone, charmingly unpredictable. The beauty of large-format instant photography, wrapped in an accessible, intuitive tool.

The Instax WIDE 400 is the ideal companion for shared experiences: parties, road trips, weddings, picnics, family gatherings… An invitation to slow down, be present, and anchor memories in the physical world. A memory-making machine—quite literally.

instax.com