The Time Factor by Hamilton

In any emergency, time is of the utmost importance. Decisions must be made. Action must be taken. And coordination is essential.

High in the Alps, where the weather can shift in in the blink of an eye and avalanches are always a possibility, every second counts.

“In critical situations, where it’s a matter of life and death, time can sometimes be your worst enemy,” says Astrid Kuonen, anesthetist and emergency physician at Air Zermatt.

It’s a harsh truth, but a truth all the same that the 65-person crew behind Air Zermatt is guided by. Since 2011 Hamilton has partnered with the world-renowned rescuers, supporting their work and creating dedicated timepieces designed for the precise demands of alpine operations.

Hamilton’s new film “The Time Factor” goes deeper than ever before into the people who make Air Zermatt’s service possible. While they all share a commitment to teamwork and helping others, the film shows that their high-level of extreme rescue takes a diverse set of skills.

“We’re like parts of a jigsaw puzzle. That’s how we work well together. One person alone cannot achieve much,” says Philipp Imboden, professional dog trainer and rescue dog handler.

The film delves into perspectives from across Air Zermatt’s operations to illustrate the importance of teamwork. From emergency physicians to mechanics to mountain guides, every member of the team brings vital expertise and commitment to precision.

“To do a job like this and to enjoy it, you have to truly respect and love the dangers and the cold and the wind and all the rest,” says third generation mountain guide Richard Lehner.

Lehner brings an intimate knowledge of the Alps and their many moods to the team. He estimates he’s been up the Matterhorn some 250 times. Yet when he gets the call for a rescue, the adrenaline still flows.

“Time is always a crucial factor. There’s only a small window to get someone out alive,” Lehner says.

“The Time Factor” shows what’s possible under extreme conditions when people work together in a coordinate, collaborative way. The demanding, dangerous work forges bonds and friendships among the crew. And those very same alpine environments where they face their toughest challenges, are the places they go to recharge, connect and find freedom.

“The Time Factor” is available now with appearances at film festivals across the world.

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