The Montbell jubilee
Half a century serving outdoor adventure and climbing
Above all, it’s the story of a young man who’s passionate about the mountains, Isamu Tatsuno, who dreamed of conquering the north face of Eiger and the Matterhorn. When he returned to his native Japan, after achieving his mission, he founded the country’s first climbing school and then, at age 28, launched an outdoor equipment and clothing company: Montbell. That was in 1975, exactly 50 years ago. It was the start of a long ascension, carried by the brand’s reputation for ultralight gear and motto: Light and fast. Very attached to Zermatt, Isamu Tatsuno returned often and opened a Montbell store in 2015, exactly 10 years ago — located at n° 2 Bahnhoplatz, across from the train station.