Franck Muller sets the stage for an extraordinary evening in the Principality

What an extraordinary evening! In the heart of the Principality, on Monaco’s iconic Place du Casino, Franck Muller and its longstanding partner of over twenty years, Zegg & Cerlati, joined forces to create a spectacular celebration of the brand ’s spirit, bringing together exceptional watchmaking creations, captivating demonstrations of craftsmanship, exclusive discoveries and memorable moments of conviviality in an atmosphere of elegance and celebration.

Friends of the brand, esteemed clients, collectors and distinguished guests gathered for this exceptional occasion, hosted in the presence of Mrs Tina Zegg and Nicholas Rudaz, CEO of Franck Muller. The evening marked an exciting new chapter in Franck Muller’s presence in the Principality, with the transformation of the The One boutique by Zegg & Cerlati into an exclusive showcase entirely dedicated to the world of Franck Muller.

Franck Muller. The Pioneer of Contemporary Independent Haute Horlogerie
The first independent watchmaker to transform his creations into a globally renowned brand, Franck Muller ushered in a new era in the history of Haute Horlogerie.

Visionary! Daring! Uncompromisingly creative! And extraordinarily talented! Franck Muller established a unique watchmaking signature, transforming his name into far more than a name: a global brand, celebrated worldwide for its pioneering spirit, extraordinary complications and boundless creativity.

Primus Inter Pares — first among equals — Franck Muller stands today as the foremost independent brand of contemporary Haute Horlogerie, embodying a fiercely independent spirit, uncompromising excellence and an audacity that continually pushes the boundaries of what is possible.

Need we be reminded that Franck Muller has written some of the most remarkable chapters in the history of grand complications, achieving numerous world firsts along the way? The legendary Aeternitas Mega, still regarded as the world's most complicated wristwatch, with its 36 complications and 1,483 components. The world's first triaxial tourbillon. The spectacular Giga Tourbillon, featuring an extraordinary cage measuring over 20 mm in diameter (!). And the world's fastest tourbillon, completing a full rotation in just 5 seconds, compared with the traditional 60 seconds. These extraordinary achievements reflect a singular vision of watchmaking, shared by every team across Franck Muller, where innovation, creativity and audacity are the driving forces behind the brand's continuous evolution.

Today, this philosophy inspires nearly 1,000 employees in Switzerland and internationally, all contributing to the preservation and advancement of exceptional watchmaking expertise. From movement conception and the development of the most sophisticated complications to the manufacturing of cases and bracelets, Franck Muller masters virtually every essential stage of creation and production in-house. Built over more than three decades, this remarkable level of vertical integration — a rarity in the world of Haute Horlogerie — gives Franck Muller the creative freedom and technical independence that define its unique identity. An extraordinary legacy of innovation.

An uncompromising commitment to independence. And an enduring passion for reinventing the art of Haute Horlogerie.

Imperium 37mm: A Bold New Expression of Franck Muller’s Creativity

A Spectacular World Premiere Unveiled in Monaco
Among the highlights of the evening, guests were invited to discover the new Imperium collection, launched earlier this year and heralding an exciting new chapter in Franck Muller's creative journey.

With its entirely new case shape, Imperium introduces a distinctive aesthetic identity while remaining true to the audacity, character and sophistication that define the brand. Designed for both men and women, the collection perfectly illustrates Franck Muller's remarkable ability to reinvent the codes of contemporary watchmaking and explore new expressions of its creative universe.

The Monaco event was marked by the first-ever public unveiling of the Imperium 37 mm Ladies’ and Jewellery creations, offering the many distinguished guests gathered for this exceptional evening the privilege of being among the first to discover these exclusive creations.

Combining a distinctive silhouette with elegance and exquisite jewellery craftsmanship, these new feminine interpretations immediately captured the attention and admiration of guests. A remarkable debut, reaffirming Franck Muller's determination to continuously explore new shapes, new aesthetic territories and bold new expressions of Haute Horlogerie.

An Exclusive Journey into the Heart of Franck Muller's Watchmaking Expertise
Beyond the discovery of its collections, the evening offered guests a fascinating glimpse behind the scenes of Haute Horlogerie, through live demonstrations showcasing the exceptional craftsmanship and expertise of Franck Muller's artisans.

A master watchmaker shared the secrets of precision mechanics, revealing the extraordinary complexity and ingenuity behind the brand's movements. Alongside him, a dial-making specialist demonstrated the remarkable finesse of his craft, highlighting the meticulous attention devoted to every detail, finish and aesthetic element of each creation.

These privileged encounters brought an authentic and deeply human dimension to the celebration, allowing guests to experience firsthand the passion, dedication and technical mastery that drive Franck Muller's teams, while discovering the exceptional richness of a watchmaking tradition entirely conceived and developed in Switzerland.

A Dazzling Celebration Where Haute Horlogerie Meets the Art of Living
True to its creative spirit and passion for extraordinary experiences, Franck Muller orchestrated an evening where the discovery of exceptional timepieces was accompanied by captivating entertainment and the pleasure of shared moments.

Enchanting live performances by a harpist and a violinist set the rhythm of the evening, bringing an exquisite touch of grace and poetry to the celebration. In a warm yet sophisticated atmosphere, guests were also treated to a sumptuous gourmet buffet, extending the experience through the pleasures of fine dining and the art of hospitality.

From live music and exclusive discoveries to personal encounters with master artisans and exceptional culinary experiences, every detail was carefully imagined to create a truly memorable occasion, perfectly reflecting the Franck Muller universe: bold, generous, sophisticated and above all, driven by emotion.

A New Chapter for Franck Muller in the Heart of the Principality

For one exceptional evening, the Monaco boutique was transformed into an exclusive showcase of Franck Muller’s universe, offering guests an immersive experience at the heart of one of the world’s most iconic destinations for luxury and the international art of living.

The celebration also paid tribute to the exceptional relationship between Franck Muller and Zegg & Cerlati, whose partnership has flourished for more than twenty years, united by a shared passion for Haute Horlogerie, outstanding service and close relationships with collectors.

In the presence of Nicholas Rudaz and Tina Zegg, the many distinguished guests enjoyed an unforgettable evening of discovery, elegance and conviviality.

Bringing together an extraordinary watchmaking heritage, spectacular innovations and exciting new creations, Franck Muller once again demonstrated its unique ability to transform Haute Horlogerie into a living, surprising and deeply emotional experience. This latest milestone further enriches the longstanding relationship between Franck Muller and Zegg & Cerlati, reaffirming the strength of their exceptional partnership and their shared ambition to elevate the Maison’s visibility and prestige in Monaco and beyond.

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