mood sets out to take the USA by storm
Swiss interchangeable ring brand – mood – to open its Los Angeles boutique
Five years ago, mood opened its first boutique in the Les Ducats industrial area of Orbe, Switzerland. Despite the small staff numbers, the team opted to think big for this unveiling and 200 people were present to celebrate the opening of the first-ever 100% mood boutique.
Since then, five other boutiques have appeared, starting in Martigny, followed by Barcelona, Carouge (Canton of Geneva), Zurich and most recently the latest addition that opened in Fribourg this past May.
This time, mood is looking a lot further afield and has decided to open a boutique across the Atlantic, in Los Angeles – right in the middle of a global crisis. Why now?
“We love taking up challenges, and the more impossible they seem, the more motivated we are. Resting on our laurels has never been our thing. This year has been a complicated, tough year for us too. But opening this boutique is a fine opportunity that we wanted to grasp and there’s a great story behind it. We believe you have to catch the mood – literally - when the chance arrives. That doesn’t mean things are or will be easy. A lot of things seem uncertain at the moment, but we are prepared to go for it. It’s pretty unusual to be opening a boutique at a time when we haven’t even been able to visit the location ourselves in recent months due to closed borders. On the one hand, we’re not able to travel to Los Angeles to celebrate this event in due style, but as soon as are able to do so, the party will be even more special”, said Stéphanie Pousaz, who co-manages the brand with Arlette Bélat. Located just ten minutes from Santa Monica beach, the magnificent 50sqm contemporary-style boutique opened on October 1st, 2020. Said Stéphanie Pousaz: “There is so much untapped potential for us here in this city, as well as in the country as a whole. This new adventure looks set to be both exciting and intense. We have a tremendous amount of work to do to make the brand known in the USA, but we are not daunted by that.”
As luck would have it, a native of Lausanne who has been living in Los Angeles for 20 years will be representing mood on the other side of the ocean. This passionate individual is ready to rise to the challenge of winning Americans’ hearts. This is not mood’s first appearance in the City of Angels, as the small Swiss ring brand represented Switzerland there at the MTV Movie Awards, for which it accessorized a number of actors and singers.
Mood store Los Angeles
11727 W Pico BLVD
Los Angeles CA 90064 – USA