Official opening of the Tudor boutique in Geneva

Thanks to a partnership with Bucherer, TUDOR is establishing a permanent presence in the heart of Geneva, on the prestigious Place Longemalle.

After a first pop-up store, the brand takes a new step forward, strengthening its presence in the City of Calvin — the world’s watchmaking capital. This opening reflects TUDOR’s ambition to offer enthusiasts a dedicated address that embodies the brand’s bold identity and Born To Dare spirit.

Not only are all TUDOR watches made in Switzerland, they are also sold throughout the country via a carefully selected network of retailers. The opening of this new permanent mono-brand boutique in Geneva further enhances this presence, offering a space fully designed to showcase the collections, tell the TUDOR story and allow for an in-depth discovery of its creations — from iconic models to the latest releases.

Operated by Bucherer, this boutique of approximately 50 m² is located at 19 Place Longemalle. Its contemporary design remains faithful to the brand’s aesthetic language, featuring refined materials, clean lines and a play of contrasts that echoes TUDOR’s visual codes. The space also includes a bar, creating a warm and welcoming atmosphere where clients can take the time to speak with the team, enjoy a refreshment and immerse themselves fully in the TUDOR universe.

The boutique has opened on 2 December 2025.

tudorwatch.com