Audemars Piguet Parallel returns to the Montreux Jazz Festival

A HIGHLIGHT OFF THE BEATEN TRACK
Now a much-anticipated fringe feature of the Montreux Jazz Festival, Audemars Piguet Parallel returns for its third consecutive year. First introduced in 2022, the experience transports audiences to unexpected venues across the region for one-of-a-kind performances.

In previous years, artists including The Blaze, Arlo Parks, Mochakk and Black Coffee have delivered high-energy sets to crowds of 600-800. Now, with nearly 1000 tickets available, the third edition of Audemars Piguet Parallel is set to be the biggest yet. The stellar line-up features global icon Peggy Gou, deep house prodigy Alex Wann and French electro trailblazer, Chloé Caillet. Each of these internationally acclaimed artists brings a distinct sound and style, promising a high-octane evening. In keeping with tradition, the venue will remain under wraps until the last minute.

Tickets to the exclusive event are free and will be available via a social media contest hosted by the Montreux Jazz Festival, as well as at the Audemars Piguet Parallel pop-up booth during the festival. This immersive space invites visitors into the brand’s creative universe, where they can compose their own track and try their luck at winning entry to the event. Winners will be notified by email.

Audemars Piguet Parallel reflects a mission shared by both the Manufacture and the Montreux Jazz Festival: to support musical talent, push creative boundaries and bring audiences together in truly memorable ways.

APXMUSIC WHERE TALENT MEETS PASSION
Audemars Piguet has long championed creative synergies between Haute Horlogerie and the world of music – nurturing craftsmanship, talent and human connection. Over time, this commitment has led to meaningful collaborations and friendships with artists including Jay-Z, Quincy Jones and Mark Ronson, all of whom share a dedication to technical mastery, precision and innovation.

In 2019, following its involvement in the Montreux Jazz Digital Project[1] Audemars Piguet became a Global Partner of the Festival and subsequently launched its APxMusic programme to support emerging talent and create extraordinary musical moments. In 2020 the brand debuted 180, a mini-series following artists as they composed original music. As a continuation of this series, THe LYONZ performed a special set in the mountains above Montreux, paving the way for the launch of Audemars Piguet Parallel in 2022.

That same year, Audemars Piguet welcomed Mark Ronson as a friend of the brand, co-producing a series of short videos entitled Syncing Sounds chronicling his collaboration with R&B artist Lucky Daye as they compose the track “Too Much”. In 2023, Ronson returned to curate the Montreux Jazz Festival’s closing night, assembling his ‘musical family’ for a spectacular live performance.

Following a highly successful 2024 edition of the Audemars Piguet Parallel experience, the brand partnered with the electro collective Keinemusik for a memorable mountain-top concert – an experience that underscored the brand’s values of craftsmanship, creativity and passion. The overwhelmingly positive response to this event continues to inspire new ways to push boundaries and create once-in-a-lifetime experiences.

“Music has the power to spark emotion and forge connection – qualities that sit at the heart of our APxMusic programme. With Audemars Piguet Parallel, we are proud to nurture musical talent while creating exclusive and unforgettable experiences for our audiences.”

Ilaria Resta, Chief Executive Officer, Audemars Piguet

“Driven by shared values of expertise, authenticity and innovation, our collaboration with Audemars Piguet brings rare, precious moments to life. The Audemars Piguet Parallel nights offer extraordinary experiences – thanks to the calibre of artists and the originality of venues. They add a distinctive, intimate and spectacular dimension to the festival.”

Mathieu Jaton, Chief Executive Officer, Montreux Jazz Festival

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