Verbier: leading swisstainable

Verbier: leading swisstainable

An exemplary destination for sustainable tourism.

Release
February 2026

Few ski resorts in Switzerland can proudly claim to have performed as well. Last April, Verbierachieved the “leading” level III Swisstainable certification ranking — the highest tier possible, signalling that the ski resort is very serious about the development of responsible and sustainable local tourism. The label, which was created by the Swiss Confederation in collaboration with Switerland Tourism, encourages visitors to consume locally and to stay for longer periods. Time to get everyone on board!

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