Swatch × Guggenheim Collection

Rooted in our passion for art and commitment to making art accessible to all, this collaboration is the latest chapter in a longstanding relationship dating back to the early 1990s. From supporting the Peggy Guggenheim Collection to hosting a showstopping event at the Guggenheim New York, featuring the only Swatch IRONY Special ever created by Arnaldo Pomodoro, our relationship with the Guggenheim museums continues to flourish.

The Swatch × Guggenheim Collection draws inspiration from four masterpieces, three from the New York museum and one from Venice’s celebrated Peggy Guggenheim Collection.

DEGAS’S DANCERS
DEGAS’S DANCERS features the work of art titled Dancers in Green and Yellow (1903) by Edgar Degas currently displayed at the Guggenheim New York. Echoing the artist’s devotion to capturing the grace and resilience of ballerinas, but also the use of dramatic cropping of figures in his work, this watch features a dial with a focused view on the feet of a ballerina. The watch straps depict the dancers’ lithe forms and their billowing tulle tutus, evoking Degas’ mastery of movement. The gleaming greens and sun-washed yellows further infuse the watch with a sense of fluid, balletic motion.

MONET’S PALAZZO DUCALE
MONET’S PALAZZO DUCALE highlights Claude Monet’s masterpiece The Palazzo Ducale, Seen from San Giorgio Maggiore (1908). Currently on view at the Guggenheim New York, this artwork depicts the majestic and historic Doge’s Palace in Venice, subtly bridging the locations of the two Guggenheim institutions. The iconic Venetian landmark captured in the light-filled brushstrokes of the Impressionist master is found on the watch’s dial. The Venetian lagoon’s ever- changing reflections are depicted on the straps, echoing Monet’s unparalleled ability to harness light. Adding a playful touch, the dial of this unique timepiece glows a vibrant orange after being exposed to UV light, unveiling the radiant beauty of Venice, which is often immortalized in art as a regal woman. MONET’S PALAZZO DUCALE is also available with SwatchPAY!*, the secure and discreet payment solution.

KLEE’S BAVARIAN DON GIOVANNI
KLEE’S BAVARIAN DON GIOVANNI features Paul Klee’s playful geometry and symbolic forms from the artwork The Bavarian Don Giovanni (1919). Thought to be a veiled self-portrait of the artist, the painting depicts a figure climbing a ladder surrounded by the names of five women. Drawing from the painting’s whimsical lines and vivid color palette, this timepiece places Klee’s character on the dial, framed by the women’s names on the watch straps, transforming it into a wearable expression of creativity, drama and artistic freedom. On its dial, this timepiece features a special calendar wheel that changes the color of the window daily, perhaps an allusion to Klee’s confession that his ‘infatuations changed with every soubrette at the opera’.

POLLOCK’S ALCHEMY
POLLOCK’S ALCHEMY channels the raw energy and expressive freedom depicted in Alchemy (1947), an artwork created by the father of American Abstract Expressionism, Jackson Pollock. As one of the iconic works in the Peggy Guggenheim Collection in Venice, founded by one of the most visionary women in modern art history, this masterpiece is celebrated for its revolutionary technique of pouring and splattering paint onto an unstretched canvas. This dynamic way of painting is captured on the watch’s dial and strap, both of which channel the artist’s bold and avant-garde spirit.

From our earliest collaborations to this latest tribute, we and the Guggenheim have bridged art and daily life. The Swatch × Guggenheim Collection continues that legacy, not only by making great art accessible, but also by supporting ini- tiatives at the Guggenheim Museums aimed at safeguarding artistic treasures for generations to come.

Celebrating our shared artistic history, the four watches in the Swatch × Guggenheim Collection blend Swiss-made design with museum-worthy details from four masterpieces, held in two iconic institutions—the Guggenheim New York and the Peggy Guggenheim Collection in Venice. In a playful nod to this transatlantic connection, all watches in the collection feature a common design element: a double-length second hand.

Ensuring every minute becomes a moment of inspiration, the Swatch × Guggenheim Collection will be available online and in Swatch stores worldwide from January 15, 2026.

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