Rivella Group becomes Crown Partner

By becoming a Crown Partner, the Swiss beverage manufacturer reaffirms its commitment to one of the country’s most important sporting and cultural events. In doing so, Rivella continues its long-standing support of Swiss wrestling. In fact, this marks the twelfth time the Rivella Group has supported the “Federal Festival” since 1989.

Angelika Leemann, Co-Head of Marketing at the Rivella Group, is delighted about the newly signed partnership: “Rivella and ESAF both stand for authenticity, genuine encounters and shared moments that bring people together and leave lasting memories. We are proud to support ESAF 2028 Thun Bernese Oberland as a Crown Partner and to work alongside the entire organising committee to create an unforgettable celebration.”

Matthias Glarner, President of the ESAF 2028 Thun Bernese Oberland Organising Committee, added: “ESAF relies on strong partners who not only support the festival, but also understand what it represents. Rivella perfectly embodies its close ties to Switzerland and stands for freshness, togetherness and shared experiences – values that align seamlessly with those of our festival, which will take place in two years’ time.”

For nearly 75 years, the Rivella Group has been deeply rooted in Swiss society and committed to supporting culture and sport across Switzerland – from promoting young talent to backing major national events such as ESAF.

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