Let’s go shopping

Text Daniel Bauchervez

It’s Zermatt’s main artery, its axis point, the essence of its being. This is the heart of the village, where boutiques, restaurants, coffee shops, and open-air strolls all come together.

Stretched out between the train station and the Place de l’Église, Bahnhofstrasse is to Zermatt what the Champs-Élysées is to Paris and what 5th Avenue is to New York City: the place to be, that’s simultaneously iconic, timeless, and cosmopolitan. Six hundred meters of pavement covered in snow and ice in winter. Six hundred meters of main street, flanked with alleyways that flow seamlessly into the pedestrian area. Six hundred meters of pleasure 

and desire, accompanied by the clip-clop of horse hooves from passing carriages, and the resonating echo of the 

St. Mauritius church bells. 

Bahnhofstrasse is symbolic of top quality and one can only find high-end products along this famous street, many of which are made in Switzerland. Watches are certainly in the spotlight here, along with clothing and outdoor equipment, skis and hiking gear, high fashion, bakeries selling cream and chocolate cakes (recipes that have been passed down for generations), gourmet grocery stores, art galleries, and artisans singing songs or giving well wishes. Bahnhofstrasse welcomes it all.

One wanders the street in total peace. The village is car-less, and even electric vehicles (the only kind allowed in the village) are banned from circulating in the afternoons. Most of the shops are open every day in high season, usually closing only for lunchtime and on Sunday afternoons.

The Shopping Map of Zermatt has made it impossible to get lost. This large, fold-out map (220 x 630 mm), edited by helvet, highlights the ensemble of boutique options along the Bahnhofstrasse and beyond. It’s practical, easy to read, updated twice a year, and easy to obtain. Pick up your copy for free in over 200 distribution points around the station, including hotels, restaurants, bars, sporting goods suppliers, ski lift stations, taxi stands, etc.