Elton John Unveils a Revolutionary 0% Blanc de Blancs

Celebration, reimagined. With Elton John Zero, the iconic musician introduces a new premium non-alcoholic brand designed to place joy and togetherness at the heart of every moment. Guided by the belief that shared experiences should feel good — both in the moment and the morning after — the project marks a refined step forward in the world of alcohol-free alternatives.

At its core lies craftsmanship and innovation. Elton John Zero Blanc de Blancs is crafted using a pioneering method that recreates the depth and character of a classic sparkling wine — without generating alcohol at any stage of the process. The result is a brighter, more generous tasting experience than traditionally dealcoholised wines, earning the enthusiastic approval of both Elton John and David Furnish.

Renowned for their innate sense of hospitality and their ability to bring people together, Elton and David sought a 0% option they would be proud to serve. “Elton John Zero was born from the idea of making moments of celebration accessible to everyone,” says Elton John. “Our 0% Blanc de Blancs captures the elegance, fine bubbles and joie de vivre of a classic Blanc de Blancs — without compromise. Crafted with care and intention, it embodies the art of inclusion: inviting everyone to raise a glass, savour the sparkle and share in the timeless joy of togetherness.”

The design reflects the same philosophy. Elton’s iconic E-Star meets a deep blue — one of his signature colours, long associated in his world with calm, depth and creativity. The hue famously graces the cover of his Diamonds – Greatest Hits collection and now becomes the colour of refined, alcohol-free indulgence.

David Furnish adds: “I once ran a champagne bar in Las Vegas called Fizz — a place filled with laughter, music and unforgettable moments shared over a glass of something truly special. Champagne has that magical ability to elevate any occasion. When Elton and I spoke about our growing enjoyment of alcohol-free alternatives, we wanted to capture that same sense of joy and celebration without compromise. Our Elton John Zero Blanc de Blancs does exactly that.”

The Tasting Experience
Elton John Zero Blanc de Blancs is a premium alcohol-free sparkling wine made exclusively from Chardonnay grapes grown in northern Italy. A carefully controlled fermentation process — using selected bacteria instead of yeast — recreates the structure and aromatic profile of a traditional Blanc de Blancs while remaining entirely alcohol-free.

Fresh and vibrant, it reveals elegant notes of apple, citrus blossom and honeysuckle, lifted by a subtle touch of green tea extract that adds delicate tannins and texture. The finish is refined, with a gentle mineral edge. Vegan and containing just 19 calories per glass, the cuvée was developed in collaboration with Benchmark Drinks.

Available in Switzerland
In Switzerland, Elton John wines are available through Hofer Wine & Spirits in Zurich and Wyhus Belp in Bern.