Van Cleef & Arpels unveils its relocated Boutique in Zurich

Van Cleef & Arpels reveals its new address nestled within the heart of Zurich main shopping street, Bahnhofstrasse. This carefully chosen address offers a refined and inviting venue for visitors to discover the Maison’s High Jewelry, jewelry and timepieces creations. Located in a 1970s building, the new boutique presents two floors, boasting around 268m2 of space, designed to evoke the feeling of an elegant Parisian apartment.

The entry doors open onto the main area, illuminated by a magnificent handmade Murano glass chandelier. Behind, a delicate lounge invites guests to the intimacy of its arched walls and comfortable seats, while private salons set the stage for the exploration of Van Cleef & Arpels’ enchanted universe and most exclusive pieces. From the entrance hall, a grand library invites visitors to pursue their journey to the lower floor, unveiling a bar and another salon.

The concept unfolds with Art Deco elements as well as delicate curtains and handmade panels that elegantly give the space a sense of rhythm. Signature materials and colors, such as the black and gold gradations, create a continuity with the Maison’s heritage, while innovative touches add a contemporary twist to this traditional aesthetic.

In 1906, the first Van Cleef & Arpels High Jewelry boutique was established in Paris on Place Vendôme, a mythical address that has lived through the history of the Maison. This new chapter in Zurich embodies this commitment, offering a refined and welcoming space for clients to discover the Maison.

A patrimonial exhibition dedicated to the Maison’s creative history
To celebrate its opening, the new boutique will be home to the Welcome to Van Cleef & Arpels’ World exhibition until July 31st, 2025. Displayed in one of the boutique’s lounges, it brings together a selection of emblematic pieces from the Maison’s patrimonial Collection. Illustrating its savoir-faire, innovative spirit, quest for excellence, and major sources of inspiration, these creations highlight the richness of Van Cleef & Arpels’ universe.

vancleefarpels.com