Switzerland’s first Tudor boutique arrives in Zurich

Switzerland’s first Tudor boutique arrives in Zurich


April 2024

Through a partnership with Bucherer, TUDOR finds a new permanent home on the prestigious Bahnhofstrasse.

Not only are all TUDOR watches made in Switzerland, now they are sold in Switzerland through an exciting new mono-brand boutique in Zurich. The first of its kind in the country. The 144m² Bucherer-operated boutique features a bold, brand-new retail design with a bar and lounge to host events. The boutique can be found at No. 20 Bahnhofstrasse. In addition to a striking signature interior design, the boutique features a cycling experience with race simulator for guests to get a feel of the daring world of TUDOR and see what the TUDOR Pro Cycling Team experiences every day.

This boutique features an interactive table playfully highlighting the numerous steps taken to produce the bronze case of the exclusive Boutique Edition Black Bay 58 Bronze watch as well as offering the opportunity to take a wrist shot with this model. There is also a wall feature with a historical diving image accompanied by a life size model of a pioneer diver from the 50’s, many of which were equipped with TUDOR Diver’s watches. And as usual, elements from the world of TUDOR are on display, including Alinghi Red Bull Racing and Visa Cash App RB partnerships memorabilia, not to mention the entire collection of watches!

The boutique opened its doors on March 25, 2024.