Reopening Bucherer Boutique St. Moritz Stylish Ambiance With A Feel-Good Factor

Bucherer 1888 announces the reopening of its boutique in St. Moritz. Visitors can now expect a carefully curated collection of luxury watches and jewellery on a footprint spanning some 150 m2. The tastefully designed boutique nestled in the heart of the alpine resort is also the perfect spot to simply enjoy and discover.

Long-established Swiss company Bucherer has been represented in St. Moritz since 1931. enthralling customers with an elaborate range of exclusive watches and jewellery in an inviting atmosphere. The new Bucherer boutique at Via Maistra 17 is a captivating oasis featuring minimalist lines, exquisite materials and a thoughtfully chosen colour palette.

Stylish elegance
The sales level has been skilfully divided into three mezzanine floors, lending the space even greater character. A unique design concept ensures elegance and a relaxed atmosphere. Components such as dark wood, high-quality natural-fibre carpets and a floor crafted from local natural stone have been perfectly colour-coordinated. Engadin stucco on the walls, local decorative objects and Engadin plaster on the exterior fac;ades give the boutique a luxurious yet warm and serene ambiance. Highlights include a fireplace with an inviting seating area and a small bar embedded in bronze-coloured brass watch displays. By integrating local elements, the design team has deliberately created a destination brimming with contemporary elegance and Alpine chic, where visitors feel welcome.

Dedicated areas for lovers of watches and jewellery
A Rolex shop-in-shop has been tastefully and subtly integrated on the third mezzanine floor. captivating visitors with its aura of elegance and relaxation while beautifully demonstrating the watch manufacturer's premium-quality craftsmanship. Other brand worlds - among them Tudor, IWC Schaffhausen, Breitling and the haute horlogerie masters from H. Moser & Cie. - have also been tastefully incorporated into the overall concept. The new boutique also offers a selection of Certified Pre-Owned timepieces. This constantly changing collection of pre-owned luxury watches, which have been verified and serviced by Bucherer experts. can be discovered at one's leisure. Rolex Certified PreOwned watches are likewise available - all authenticated directly by the brand. Sparkling diamonds and coloured gemstones are also a must, of course, so the Bucherer boutique in St. Moritz offers unique creations from Bucherer Fine Jewellery and other exclusive jewellery brands such as Boucheron, Messika and Piaget.

The perfect integration of the brand worlds into the overall concept makes the cosy seating areas and the open, warm ambiance even more inviting.

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