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Pay what you wish
Culture
The “pay what you wish” system at Geneva’s Musée d’Art et d’Histoire has been popular since its launch in 2022. Here visitors simply pay whatever sum they wish at the entrance or exit of the museum’s temporary exhibits, instead of paying the usual fee. While some pay nothing at all, the model has led to a three-time increase in the institution’s revenue, and as such, has since also been implemented at the Musée Rath and the Maison Tavel.
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