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New horizons for Verbier Festival
A changing festival: between digital and sustainable roots
Hervé Boissière is the founder of Medici TV, one the world’s leading digital platforms for classical music, and as of summer 2024 he is also the Co-CEO of Verbier Festival alongside founder Martin T:son Engström. Boissière’s mission is to expand the reach of the festival beyond the summer season and ensure its lasting legacy. His plans for growth include capturing and distributing new recordings in partnership with Apple, organising Academy masterclasses and training sessions several times throughout the year, and spearheading the construction of a brand new, permanent concert hall.
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