
Michelin rains keys on Zermatt
Exceptional establishments rewarded for their unique experience
The famous French guide has launched a new key classification system for its Switzerland edition, which recognizes superior-category hotels that offer “the most remarkable visitor experiences”. In Zermatt, the Cervo and the Matterhorn Focus were each awarded two keys, and eight other establishments (22 Summits, Backstage, Matthiol, Mont Cervin Palace, Monte Rosa, Omnia, Schweizerhof and Zermatterhof) received one key. Five elements were assessed for evaluation: architecture and interior design, service quality, personality and character, value for money and contribution to the local experience.