Jean-Claude Biver awarded the French Legion of Honour
Bern, 15 January 2020 - Today, Jean-Claude Biver was awarded France’s highest civilian honour and made “Chevalier de l’Ordre National de la Légion d'Honneur.” The award was presented by the Ambassador of France to Switzerland, Frédéric Journès, in an official ceremony at the French Embassy in Bern.
In awarding the Legion of Honour to Jean-Claude Biver, the French government honours over four decades of extraordinary entrepreneurship. From the first years at Audemars Piguet, the amazing Blancpain adventure, the Swatch Group years, the collaboration with Nicolas Hayek, Omega, then the development of Hublot, the presidency of the Watchmaking Division of the French luxury group LVMH, the management of TAG Heuer and Zenith, and especially his commitment to the fight against racism during EURO2008 and his support of the Charity Water campaign, to name only a few of his many accomplishments... Through the exceptional contribution made to the development of the Swiss and French watch industry and to the rapprochement of the two countries, the French Republic saluted the commitment, spirit of audacity and passion.
Jean-Claude Biver said with a lot of emotion: "It is a great honour for me and truly gratifying to receive this recognition from France, the cradle of the idea of luxury. First and foremost, I would like to dedicate this medal and the recognition it represents to my teams who, since 1979, have followed and supported me throughout my career and have made such a success possible through their work, skills, experience, vision and know-how. My profound thanks go to everyone here with us today, and especially to those who made up my inner circle and stood by me every step of the way on this adventure, to the veterans who came on board starting in 1979 and to the younger generations from 1993 onward."
Doing, creating, innovating, taking risks, Jean-Claude Biver's life is above all based on the pleasure of entrepreneurship, “Every day is like the first time, it's what makes every single instant so exciting.”