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Happy birthday, Bvlgari!
50 years of excellence in Geneva
It all began with high jewellery, followed by leatherworking, perfumes and watchmaking. Diving headfirst into this universe in the early 2000s, the Italian brand has since never ceased to position itself as a rare manufacturer, beautifully marrying the Roman elegance of its origins with radical innovation (think: Octo Finissimo). Discover all this and more at the brand’s Geneva boutique, at 30 Rue du Rhône, as the company celebrates its 50th anniversary this year. It was here, in 1975, that Gianni Bulgari perfected the legendary Bvlgari Bvlgari watch. Originally designed as a special gift for VIP clients, it marked the brand’s entry into the selective world of exceptional timepieces.
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