Dubai for connoisseurs

Recently ranked as the worldwide #1 popular destination in the Tripadvisor Travellers’ Choice Awards 2023 for the second successive year, the beach metropolis constantly surprises new and repeat visitors with its ever-growing diverse offering - from culture to cuisine, arts and entertainment, sports and fitness, to unique shopping experiences – while keeping its authenticity and national heritage intact. Dubai offers a wealth of museums and cultural attractions, including the city’s latest addition: The Al Shindagha Museum marks a landmark in the development of the city’s ambitious Dubai Historical District project. Dubai’s rich and diverse dining scene is cemented in around 13,000 restaurants and cafes that offer cuisines from all around the world. The highly acclaimed Dubai Expo 2020 attracted 24 million visits by residents and global travelers from over 170 countries helping to position Dubai as a leading global city for trade, investment and tourism.

Boundless creativity for art lovers
In the Dubai International Financial Centre (DIFC), visitors enjoy the variety of fine restaurants and renowned art galleries and move between fascinating architectural masterpieces. The vibrant centre of the metropolis is home to luxury five-star hotels as well as luxury boutiques, lined with extraordinary works of art along the walkways that connect the district. Every year in March, the Art Nights at Gate Village attract visitors from all over the world with live music, exhibitions and an extensive creative programme.

In the former industrial area of Alserkal Avenue in the heart of the metropolis, visitors will find one of the region's leading art centres. Around 40 warehouses have been converted into art galleries, dance studios and cosy cafés, creating a place of boundless creativity. Seasonal events and plenty of open-air activities round out the creative offerings and offer the chance to get up close and personal with the arts.

Gourmet food hotspots
As one of the most diverse gastronomic destinations in the world, the metropolis is the focus of world-class culinary attention. In 2022, the MICHELIN Restaurant Guide included Dubai in its list of 35 culinary hotspots for the first time. In the current list 2023, the MICHELIN Guide Dubai holds culinary treasures from the beach metropolis' uniquely multicultural and creative cuisine and presents a total of 90 recommendations that promise a very special gastronomic experience from 23 different cuisines worldwide. Three new restaurants were awarded one MICHELIN star and another restaurant was awarded two MICHELIN stars. All restaurants that have already been awarded one star in 2022 retain their award.

Travellers can enjoy high-quality street food at the Time Out Market. Gourmets will encounter innovative, modern dishes and a colourful variety of flavours. Covering an area of around 4,000 square metres, the market is home to 17 regional food giants. The outdoor terrace offers visitors a first-class view of the Burj Khalifa and the Dubai Fountains, while the regional chefs serve their creations indoors.

Luxury shopping experience
Dubai offers some of the best luxury shopping in the world, with many great boutique shops, arts and crafts markets, as well as many exquisite designer brand stores. The world famous The Dubai Mall is home to hundreds of luxury brands. The annual city-wide Dubai Shopping Festival (DSF) extravaganza gives one the best offers where much-loved fashion brands across all ranges are available at exceptional discounts.

A relaxed journey to Dubai
Emirates direct flights from Switzerland to Dubai ensure a relaxed journey. With the world's largest international airline, passengers take off twice daily from Zurich and Geneva to the fascinating Gulf metropolis. In addition to the award-winning comfort and service in all cabin classes, Emirates offers a wide-ranging entertainment programme above the clouds with ice, the onboard entertainment programme with up to 6,500 channels.

In Business Class on the Boeing 777, guests enjoy multi-course gourmet menus featuring regional and seasonal dishes. Emirates First Class pampers guests with a fully flat bed in their own private hotel room on the Boeing 777. In the suite, guests experience individually adjustable temperature and lighting and virtual windows. In 2020, Emirates First Class was voted World's Best First Class by Tripadvisor. Passengers in both classes also enjoy generous baggage allowances of 40 and 50 kilograms respectively, as well as the Emirates chauffeur service. A personal driver picks up guests in and around Geneva and takes them to the airport. After landing, they are driven home, to their hotel or to the office.

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