CHANEL in Gstaad

CHANEL in Gstaad

Opening of an ephemeral boutique

Copyright
CHANEL
Release
December 2024

CHANEL is celebrating winter at the most prestigious of ski resorts in the Alps. For the duration of a season, the House is back, for the second year running, in Gstaad, with the opening of an ephemeral boutique. A veritable summit meeting between the elegance of CHANEL, winter sports and the magic of the mountains.

The boutique is a showcase that reflect the indelible imprint Gabrielle Chanel left behind her in the snow. A passion for winter sports and the desire to create outfits adapted to practicing them. To unshackle movements and to liberate women's bodies, without ever renouncing the spirit of CHANEL. This predilection for the mountains led to the creation of a dedicated collection in 2018: COCO NEIGE is an emblematic line for winter sports lovers, featuring silhouettes that combine functionality with glamour, performance with sophistication.

This unique experience, privileged location and welcoming atmosphere all evoke the cosy ambiance of a mountain holiday.

chanel.com