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Bentley Geneva Winter Tour 2024
A British classic takes to the mountains
Who hasn’t dreamt of sliding behind the wheel of a Bentley each morning? If you’ve ever wanted to run your hands over those smooth leather seats and the fine wood dashboard, your dreams may soon become a reality. This winter, Bentley Geneva is bringing their test drives to Switzerland’s most prestigious ski resorts.
With a rich racing history that harks back to the Roaring Twenties and an unwavering passion for detail, Bentley still stands by W.O. Bentley’s iconic vision: “to build a fast car, a good car, the best in its class.” The British company, now more than ever, is known for its tradition, know-how, and customised vehicles. The cost of a Bentley (while certainly high) encompasses the brand’s patience, practised gestures, and rigorous respect for tradition that expertly harmonizes with the latest technologies.
In the nearly 100-year-old brick building of the Crewe Bentley factory in northern England (close to Manchester), automations take a back seat to a good eye and keen perception. Judging the grain quality of fine wood or spotting possible defects in the leather — which is carefully sourced from northern European farms that don’t use barbed wire — requires a human eye (no machine could do it), meaning that each of the Bentley artisans in the production line adds their unique touch to the final product. A recipe for success: the brand sold more cars in 2022 than ever before.
A WINTER TOUR IN CRANS-MONTANA, GSTAAD AND VERBIER
The only real way to properly experience a Bentley is to ride in one. Geneva is home to the brand’s only Swiss garage, but that’s changing this winter as the Bentley Geneva team temporarily relocates to Switzerland’s most beautiful Alpine roads in search of thrilling fresh experiences and new customers. The Bentley Winter Tour consists of two-day stopovers in Crans-Montana (January), Gstaad (February), and Verbier (March), to share the Bentley spirit and values with the beauty, luxury, and elegance of these iconic Swiss ski resorts. It’s a chance for new audiences to feel, breathe in, and live the otherwise inconceivably high quality of a Bentley vehicle in all its essence.
Many of the company’s most successful models will be available to test drive: the legendary Continental GT and GTC, which are inextricably linked to the brand; the impressive 5.31 m Flying Spur, which feels like being immersed in a stately lounge; and even the recent Bentayga (EWB and the classic configuration), aka “the most luxurious SUV in the world,” available in legendary W12, V8 or hybrid models until the brand’s first fully-electric vehicle is released next year (Bentley aims to be carbon neutral by 2030). The driving routes have been carefully drawn out to highlight the exceptional qualities of these automotive masterpieces. Expect unparalleled comfort, adaptability, power, and manoeuvrability, even in demanding winter conditions. To make an appointment, simply scan a QR code — proof that steadfast tradition and new technologies can go hand-in-hand.
