Helvet.swiss - Michael Portmann and the art of the moment

Michael Portmann

and the art of the moment

Text Serge Greter / Photo Michael Portmann

“Photography is the perfect way of capturing a fleeting moment forever,” said Michael Portmann, who knows what he’s talking about. Born in Basel and now an adopted son of Zermatt, having arrived in the resort in 1990, Portmann worked as a chef in a number of restaurants before deciding to use a camera to express himself and his passion for nature, sport and the area where he lives. “I love everything about Zermatt: the big mountains, the freedom they give you, the athletes who perform on them, and the two seasons, which provide two very different photographic environments,” said the artist, who runs a film and photo production company and whose portfolio of clients includes Zermatt Bergbahnen, several hotels and the popular Swiss food brand Ovaltine. Just like their chocolate-flavoured bar, his images are “dynamite”.

www.mp-production.ch
www.michael-portmann.ch

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