A fresh, alpine-inspired redesign for the cherished Hermès store

The façade reveals an enticing view of the store through its expanded window, front-framed by the locally quarried Pierre de Vals, a hard and frost-resistant stone composed of slightly blue micaceous layers whose reflections sometimes appear green. The entrance immediately brings customers into the women’s silk universe, housed within a central open space with generous volumes and abundant natural light. To the right, bespoke, elegant cabinetry lining the walls highlights the fashion jewellery and men’s silk areas; the left-hand side hosts the perfume collection next to the carré frame, which is vividly displayed. The back of the store is home to the leather universe, along with a small, private salon for clients.

Downstairs, the original floor plan is expanded, creating a more ample environment for the women’s universe, which shelters an inviting lounge area. This level also houses a selection of men’s ready-to- wear, shoes, watches and jewellery while also showcasing the equestrian universe and homeware collections.

The design, envisioned by the Parisian architecture agency RDAI, is inspired by the region’s natural beauty and composed of massive mountains and lush green trees. The snow-capped greenery is reflected in the silvery stucco walls and the nuances of green and cream in the Faubourg-patterned floors at the store entrance. These cooler tones are tempered by the warmth of the cherry wood panelling and autumnal tones of the downstairs carpet. The fabric-clad walls of the smaller spaces, such as the fitting room and the leather goods salon, accentuate a feeling of cosiness.

A selection of artworks plays to the hibernal and sporting theme of the locale and includes contemporary photography from the Hermès collection of snowy landscapes by various photographers: the French Yann Stofer, the Swiss René Groebli and the American Terri Weifenbach. Above the staircase hangs a vivid landscape by the contemporary French painter Antoine Carbonne, while the downstairs decor features historic etchings and illustrations sourced from the Émile Hermès collection by celebrated artists such as the French painter Paul Jouve.

After more than 30 years in this welcoming seasonal resort town, Hermès invites loyal customers and new visitors to step into this reimagined store to discover the Parisian house’s contemporary creations and the fine craftsmanship of its métiers.

hermes.com