VERBIER 2023-2024

We begin by tipping our hats to Verbier, which has been deemed the “Best Ski Resort in Switzerland” at the 2023 World Ski Awards, claiming victory for the fifth time in six years.

Winter is finally here and there’s no better time to visit Verbier and the Val de Bagnes. The moment has come to take a deep breath of that fresh mountain air; to extract ourselves from the well-structured valleys and move towards the enchanting, snow covered trees and peaks, much like a flower that follows the sun. Just like sailors can’t resist the call of the open seas, those who know and love the summits are just as quick to heed the call of the mountains. It’s a familiar refrain, a siren’s song... the desire to be in Verbier takes hold, and with it the urge to taste the high-mountain peace that reigns and the small moments of joy — between chalets, snowflakes, and holiday garlands — that light the way.

You may not be able to buy happiness, but you can certainly buy a ski pass! And while it’s easy to add to one’s collection of accomplished slopes here (410 km of marked paths await), sooner or later, we all feel the call to freeride. Off-piste, we don’t count the miles, rather we measure in doses of adrenaline, (unmarked) powder, and degrees of incline. Some would say that Verbier was (and is) the birth- place of freeriding in Europe — maybe even the world. So, it’s no small wonder that the Freeride World Tour finale takes place here among these mountains.

Is it because of the station’s strong sport community? Is it the pure, oxygen-rich mountain air? Or is it the exceptional panoramas; the spirit of the local residents; the pulsing rhythm of the nightlife? Whatever it is, the number of digital nomads and VIPs (Very Intelligent People) in Verbier only continues to increase, igniting new remote work opportunities and a host of infrastructural changes to facilitate this new way of life. This, in turn, has seen new ideas, services, and desires spring up around the station; new ingredients for the melting pot of energies and emotions that have always given this remote area its own unique flair. Welcome to winter wonderland.