GENÈVE 2023-2024

This summer, as we descended from the mountains’ iconic ski stations, helvet put down roots in Geneva to explore a different way of Swiss living — a highly complementary approach, that’s both urban and more international than ever. Numerous partners and institutions extended a hand and an extremely warm welcome in this new venture that led us to consider, and eventually publish, this winter edition.

Sharing a mutual passion for Switzerland’s image and role throughout the world, helvet and Geneva were truly made for one another. On the one hand, we have a city of vibrant character and rich heritage, a dynamic and radiant epicentre, the heartbeat of global affairs, a place where world-chang- ing ideas are dreamt up and brought to life. On the other, we have a pluralistic and ambitious magazine, a perspective that is as often serious as it is fun-loving, with strong local roots and a desire to see Switzerland’s beauty, identity, and dreams take flight across the globe.

We are always asked the same thing when people visit... does the Jet d’Eau freeze in the winter? No, and the “World’s Smallest Metropolis” doesn’t plunge into melancholy when the mercury drops either. While we may bundle up to face the winter chill, this beautiful lakeside retreat boasts a way of life that’s powered by high spirits and satisfaction year- round. As the summer crowds retreat, the city’s treasure trove of small pleasures, traditions, and moments of joy spring to life, stronger than ever. Around a dinner table (Michelin stars optional), a delightful brunch, an evening at the spa, or a moment to oneself beneath the stars, as the holiday lights twinkle in the background... that’s when the city comes alive, transformed and enchanting. Here we feel good, eat well, and live well — the city accommodates for all these things and more, in the bliss that is the Genevan way of life.