The luxury chain’s first mountain hotel, W Verbier has garnered nothing but praise since it opened, including three consecutive World’s Best Ski Hotel awards. Its many strong suits include a stunning spa and Spanish star chef Sergi Arola.
You’re most likely to find W hotels in cities. Founded 20 years ago in New York, they have made their stylishly hip mark around the world and have now branched out to coastal locations and the mountains too, in Verbier to be exact, right at the foot of the slopes, in the form of four large, opulent chalets. So, why here? Because the resort and the brand share the same energy, the same trendy appeal, and the same youthful, fun-loving clientele.
W for Wow. The 5-star establishment immerses its guests in a funky ambience that simply cannot be found at major hotel chains. There’s no lobby here but a living room, while guests don’t “stay” but “live” and drink to DJ beats in ultra-trendy interiors boasting a liberal sprinkling of cushions, a green stag and a pink rabbit. The wow factor also infuses its 123 rooms and suites, which offer luxurious comfort lit up by glass-encased fireplaces, not to mention walls and alcoves upholstered in bright red, translucent pendant-shaped lights, and trunk stools.
W for What a vieW! Each room has a balcony looking out on to Les Grands Combins.
W for Whatever Whenever, which happens to be the slogan of the concierge service. The W is a place where every wish is fulfilled. The plentiful staff are both extremely well trained and attentive to your every need. Finding employment at a W hotel is no easy task; an article in a Boston newspaper described places at Harvard as easier to come by.
W for Wet. Every W hotel has its swimming pool. With its graceful curves reminiscent of turns carved in powder snow, W Verbier’s pool goes through walls, sitting as it does half inside and half outside, with huge windows separating the heat from the cold. Covering a floor area of no less than 800 m2, the adjoining AWay© Spa comprises a jacuzzi, sauna, steam room, chill-out area, and treatment rooms (La Prairie and Phyto5). On offer are massage detox packages, holistic treatments, and chromotherapy, as well as fitness facilities and a yoga and pilates room. And if you’re feeling peckish, apples are available to munch on as well as a menu featuring sweet and savoury snacks.
There are also off-piste nibbles to be had at the essential Carve sushi bar and at Eat-Hola, a chic, sleek tapas bar run by Catalan star chef Sergi Arola. In the evening W Kitchen serves up delicious Swiss cuisine with a twist beneath clusters of copper-accented lights, with an illuminated bottle wall forming the backdrop.